Monday, February 21, 2011

More on language...

I stumbled across these mini films called "Live the Language" via a post on  Fast Company's Co. Design

"Commissioned by language-teaching company EF, these magical promos use kinetic typography to capture the pure beauty of speaking mother tongues in Paris, London, Beijing, and Barcelona.
If you've ever been young and alone in a foreign country, we're betting you'll melt after watching "Live The Language," a series of videos which combine exquisite typography and playful visuals to cinematically capture the joy (and uncertainty, and terror, and everything else) of learning a new language in a strange city. (...)  If you watch closely, you'll notice that director Gustav Johansson makes the foreign words onscreen subtly move to match the quivering handheld camera: a pitch-perfect visual metaphor for the fumbling, tentative experience of learning and using foreign words." - John Pavlus

Well, he's totally right.  As a foreigner in a strange land, I find these videos really do capture a lot of that essence. And yes, a little part of my heart did melt as I watched them.


EF - Live The Language - Paris from Albin Holmqvist on Vimeo.


EF - Live The Language - Barcelona from Albin Holmqvist on Vimeo.


EF - Live The Language - Beijing from Albin Holmqvist on Vimeo.


EF - Live The Language - London from Albin Holmqvist on Vimeo.

Are you inspired now to visit another country for a while and learn a bit of their language?  I am!  But only after I feel comfortable with German.  One thing at a time...


1 comment:

  1. I do not know about Beijing, but for the rest "YES". I really would like to go to these country,visit and of course to be able to speak the language would be sinking in. That could be a plan one day. LOVE MOMMY xoxox